How Environments Shape Behavior

Decision architecture applies behavioral psychology to real-world choices. The way you structure options determines how easily people make better decisions — including yourself.

Designing Smarter Decisions

• Simplify: remove low-value options that cause friction.
• Set defaults that guide users toward optimal outcomes.
• Frame goals positively to encourage action, not avoidance.

Becoming a Choice Architect

By mastering cognitive bias and behavioral design, you can create environments that make clarity automatic — turning smart decisions into daily habits.